The Culture

KAWS Explains How He Became the Face of Modern Art

See why KAWS is The Face of Modern Art

In the latest episode of Blueprint, Complex‘s Noah Callahan-Bever picks the brain of one of the best minds in modern design, Brian Donnelly, better known as KAWS. In the 25-minute interview, the New Jersey native looks back on his early days skipping school to go do graffiti, the meaning behind the name KAWS and how he came up with his subversive signature designs.

From there, KAWS discusses his day-to-day creative process, turning his designs into toys, awards and giant size sculptures, and his iconic collaborations with Kanye West, Pharrell, UNIQLO, Jordan brand and the Macy’s Thanksgiving Day Parade. Even with more than two decades under his belt, KAWS still strives to improve his craft. “I kinda like what I’m doing, and I just want to do what I’m doing better,” he says.