Kanye West Adidas deal is almost over, is Nike back in the picture?
Grammy award-winner Kanye West has found success as a rapper, record producer, songwriter, entrepreneur, and fashion designer known for his famous Air Yeezy collection with Nike and smaller collaborations with Louis Vuitton, APC, Giuseppe, Bape and much more.
Back in 2013, Kanye terminated an earlier partnership with Nike, citing a lack of authority over his wares which caused adidas to present a 10 Million dollar endorsement deal which also came with much more creative control.
His start with adidas was very controversial as West added a new chapter to his beef with Nike on many occasions. On New Year’s Eve 2015 Kanye added fuel to the fire by releasing the song “Facts” and rapped that “Nike treat employees just like slaves,” among other disses.
“And by the way, Mark Parker [CEO of Nike], yes I will still accept an investment in DONDA. I’ve got some more ideas that don’t involve shoes. But if you guys are investing in the arts, y’all wanna invest in a school in Brazil, y’all wanna go to Africa, I am standing up and I’m telling you, I am Warhol. I am the number one most impactful artist of our generation. I am Shakespeare, in the flesh. Walt Disney. Nike. Google. Now who’s gonna be the Medici Family and stand up and let me create more? Or do you wanna marginalize me until I’m out of my moment?”
adidas Global Director of Entertainment Jon Wexler took to Twitter to shed some light on the reasoning behind Kanye West’s decision to leave Nike for adidas. “They offered him more money than we did,” explained Wexler. “He took our offer because we offered him full creative reign.” Kanye had previously hinted at this reasoning, but confirmation from an adidas executive shows how much faith the German sportswear giant has in the talents of the 38-year-old rapper-turned-designer.
With all the success from the Adidas YEEZY line, it looks as if Nike is switching up their game plan and providing Kanye with an offer he may not resist. Rumor has it a few executives from the Swoosh paid a visit to Mr. West last weekend in Calabasas to discuss new terms and possibly bring the icon back. We honestly never knew Kanye would ever be in talks with the Swoosh again.
Do you think Kanye can benefit with being with Nike again, or has he moved past Nike innovation to keep it simple and casual with the Adidas camp?