Sean “Diddy” Combs and Bad Boy Records changed the hip-hop world, and his documentary, Can’t Stop Won’t Stop: The Bad Boy Story, gives a behind-the-scenes look at the label that has been a powerhouse for over 20 years. For the latest episode of Complex’s Sneaker Shopping, the hip-hop mogul met up with Joe La Puma at Stadium Goods in New York City to talk about the heyday of Bad Boy, a potential Biggie sneaker collaboration, and the sneakers he wore in his iconic music videos.
In the episode, Diddy reminisces on the Air Force 1s he wore in the famous “Mo Money Mo Problems” music video and says that he picked out the sneakers to give East Coast hip-hop a definitive look. He also talked about him and the Notorious B.I.G. buying 20 pairs of sneakers at a time to look fresh on tour. Diddy goes on to reveal in the episode that he’s been approached by Jordan Brand and Gucci to make sneakers for Biggie and hints that there might be projects on the way. In the end, Diddy spends over $4,000 on Jordans, Nike SB Dunks, and Chuck Taylors.